Wonderful World Of Cakes

 In CrowdFunding Campaigns
Crowdfunding Project: You can’t buy happiness but you can buy dessert. And that’s kinda the same thing.
About Yourself Growing up in a home with a mom who loved (and still does) all things sweet, it’s easy to see how I’ve ended up here. Mom always had something sweet on the counter and decided to take a cake class so she could save some money and decorate birthday cakes for my brother and me. Over the next 30 years, she decorated not only our birthday cakes but all sorts of cakes for friends and family. Meanwhile, I grew up, went to college, married a wonderful man, moved to Houston, worked in corporate America, and had two beautiful girls of my own. All the while, I kept up Mom’s tradition of keeping something sweet on the counter. When the economy went south in 2009, I found myself with no job and decided to take a cake decorating class to decorate birthday cakes for my girls (notice a trend here). Friends and family started asking me to decorate cakes for them and I began to realize that something I grew up around was something I could see myself doing for a living. While I was on my economically driven soul searching adventure, there were wonderful things happening in the Great State of Texas. One woman and her small but highly influential band of volunteers tirelessly and successfully lobbied the Texas Legislature to pass the Texas Cottage Food Law. Thanks to Kelley Masters and her group of dedicated home bakers, it became legal to operate a home bakery on September 1, 2011. So, now you know a little more about me and how I came to be involved with the wonderful world of cakes and other sweet treats. If I can make your next event a little sweeter, just let me know!
What would you like to create? Over the course of the last 10 months, I have continuously reinvested capital into my company. Each and every cake, cupcake and cookie order that I complete is used to fund the next cake, cupcake or cookie order that comes in. I am looking for ways to expand my marketing efforts so that I can reach more potential clients which will lead to more orders which will lead to better profits.
What rewards would you offer? I would offer a tiered rewards program. Depending on the amount of money that is offered to my company, I would offer a variety of products: cookies, cupcakes, cake pops and t-shirts. Examples include: $25 = 12 cookies; $50 = 6 cake pops and 12 cookies; $75 = 12 cupcakes, 6 cake pops and 12 cookies; $100 = a t-shirt with the ScrumdilliYum logo imprinted on it, 12 cupcakes, 6 cake pops and 12 cookies
I Will Be Paying Back Private Investors With: Product or Service
Where can we find out more about you and your project? https://www.facebook.com/scrumdilliyum
Project Deadline 09/30/2012
Funding Goal ($US) $1.000 – $5.000
Project Budget I live in Houston, TX; therefore, I have the potential for reaching more than 5 million people. On the conservative side, let’s assume that 1 million of those people have the excess money to spend on custom cakes, cookies and cupcakes.I have done several wedding cakes and would like to expand on that side of the business by having a booth at a wedding expo to display my work and offer cake samples to potential clients. Unfortunately, the booth cost is generally around $1000. In addition, I need funding to cover costs associated with purchasing/ renting tables, table coverings, creating dummy cakes, producing marketing material, and booth signage/ decorations. These additional items would likely cost up to an additional $500. I would also like to spend marketing dollars on offering samples of my product to area florists, DJs, wedding photographers and event venue locations. By sharing my product with these businesses, I would be able to expand my footprint into the wedding arena. This would likely cost an additional $500 – $1,000.If additional funds were acquired, I would use the money to market to parents for children’s birthday parties by purchasing an ad(s) in local publications targeting families.

At this time, all funding comes from completed orders. To date, most marketing has relied on word of mouth/ referrals from friends and family.

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